TikTok has exploded into one of the fastest growing social media platforms in the world. The app makes it easy for anyone to produce fun short videos that resonate with the highly engaged community. For brands, creative TikTok marketing presents immense opportunities to reach new audiences.
However, keeping up with the demanding pace of content creation on TikTok can be challenging. This is where auto-posting tools come into play. Setting up an automated TikTok posting workflow fuels consistent activity to aid growth efforts.
In this comprehensive guide, we'll explore how brands can effectively leverage TikTok auto-posting:
Benefits of Automated TikTok Posting
Establishing an automated workflow for regularly posting TikTok videos provides several advantages:
Maintains Consistent Presence
Posting consistently is key on TikTok. Auto-posting keeps your profile active even when you can't manually create content.
Saves Time
Automation frees up time otherwise required for manual daily TikTok posting and management.
Allows Scaling Creative Efforts
With manual tasks automated, focus shifts to creating a greater volume of content.
Provides Flexibility
Scheduled times and posting frequency can be adjusted as needed.
Maximizes Impact
More content means increased chances for viewership and engagement.
Setting up TikTok auto-posting is the first step, but crafting content tailored for the platform is equally important.
Creating Share-Worthy TikTok Content
The content you auto-post impacts results. Use these best practices to develop engaging videos:
Appealing Visuals
Leverage eye-catching texts, effects, filters and stickers to make videos pop.
Music That Resonates
Audio triggers emotional responses. Choose sounds carefully.
Concise Videos
Ultra-short sub one minute clips align best with TikTok's format.
Localize Content
Appeal to foreign markets by incorporating local culture and language.
Spark Engagement
Ask questions or invite viewers to participate in hashtag challenges.
Feature Your Offerings
Spotlight your products, services or brand story.
Optimize Captions
Include relevant hashtags and keywords in captions to improve discovery.
With creative automation strategies, captivating content can be produced consistently at scale.
Top Tools for Auto-Posting to TikTok
Several social media management platforms now provide TikTok auto-scheduling capabilities:
H3: Hootsuite
Hootsuite allows setting up auto-posting rules for TikTok alongside other social networks.
Sendible
Sendible's auto-scheduling includes approval workflows for easier collaboration and oversight.
SocialPilot
This tool makes automation easy with pre-built publishing templates and suggested content curation.
Clincher
eClincher offers an intuitive drag-and-drop calendar for auto-posting plus third-party social integration.
Social Booster
Pre-defined filters help Social Booster auto-find and post relevant TikTok content.
When selecting an auto-posting tool, ensure it enables customizing captions, descriptions, tags and sounds for optimal results.
Setting Posting Frequency and Times
Auto-posting works best when aligned with usage patterns on TikTok:
Post at Minimum 1x Daily
One post per day maintains decent activity. Two daily posts or 10-15 weekly is ideal.
Weekday Early Evenings
5 p.m. to 8 p.m. on weekdays tend to see strong engagement as users relax after work.
Late Nights
Right before bed around 10 p.m. onward usage spikes.
Weekend Afternoons
Activity levels are higher on weekend afternoons, especially Sunday.
Use analytics to determine when your target audience is most active on TikTok and align auto-posting accordingly.
Curating Content for Auto-Posting
Several methods can be used to build a pipeline of content to auto-post:
Re-edit Existing Videos
Re-purpose older popular videos by adding new music, effects or captions.
Repurpose Other Content
Turn blog posts, ads or snippets from existing video into short clips.
User-Generated Content
Re-share customer content that mentions your brand. Ensure you have permission.
Competitor Content
Analyze what engages your competitors' followers and create your own versions.
Influencer Content
Partner with relevant influencers and use their co-created content.
Interactive Content
Spark engagement by asking questions or prompting hashtag challenges.
Repurposing and interactive content provides cost-efficient sources for auto-posting. But supplement with new custom videos when possible.
Expanding Reach with TikTok Ads
While auto-posting sustains organic activity, running paid TikTok ads can expand reach further by:
Reaching New Audiences
Sponsored video ads get discovered by users beyond your current followers.
Promoting Top Content
Ads can further boost already popular performing organic content.
Building Awareness
Video ads increase brand awareness by highlighting your offerings.
Driving Website Traffic
Include clear CTAs within ads to direct traffic to your site.
Tracking Conversions
Monitor ad results and attribute sales driven specifically by TikTok campaigns.
Use ads strategically to complement an auto-posting approach - don't simply auto-post sponsored content.
Analyzing Auto-Post Performance
It's critical to track TikTok auto-posting performance using key metrics:
Engagement Rate
Calculate responses proportional to followers to gauge content resonance.
Video Views
Monitor view counts and retention to identify engaging content.
Clicks and Conversions
Use UTMs to measure traffic and sales generated from auto-posted videos.
Follower Growth
Evaluate increases in followers over time.
Top Content
Determine auto-posted content producing the most engagement and shares.
Continually assess auto-posting analytics to refine strategy and maximize ROI.
Maximizing Success with TikTok Auto-Posting
When executed strategically, auto-posting can significantly expand a brand's presence on TikTok through increased consistency and reach. Here are some top tips to maximize success:
- Use automation to maintain regular activity, but don't oversaturate followers.
- Produce authentic content tailored specifically to resonate with the TikTok audience.
- Set posting schedules aligned with when your followers are most active.
- Curate content through repurposing, UGC, influencers, and interactive posts.
- Complement auto-posting with TikTok ads to reach new audiences.
- Analyze metrics often and adjust approach accordingly.
The right balance of automated consistency powered by engaging creative keeps brands top of mind on TikTok, ultimately driving more conversions.
Frequently Asked Questions About TikTok Auto-Posting
Here are some common questions marketers have about automating TikTok posting:
Q: Is auto-posting against TikTok's policies?
A: As long as auto-posted content adheres to community guidelines, auto-posting is allowed. Just don't overly spam followers.
Q: What's better - scheduling or auto-posting TikTok content?
A: Auto-posting offers more flexibility and frequency compared to scheduled posts. But scheduling enables more oversight of content before publishing.
Q: How much content should I auto-post per day?
A: Aim for 1-2 auto-posted videos per day, or 10-15 posts weekly as a starting point. Monitor analytics and adjust based on performance.
Q: What's an effective auto-posting strategy?
A: Maintain interest by repurposing existing video content in new ways, incorporating influencer and user generated content, and optimizing for engagement.
Q: How do I track my TikTok auto-posting performance?
A: Analyze key metrics like views, follower growth, engagement rate, clicks, and conversions driven by auto-posted content.
Automation streamlines TikTok posting when executed strategically. Consistently assess results and fine-tune auto-posting tactics to maximize growth potential.
